The U.S.-based market research firm Harris Poll of behalf of the Swedish innovative web development agency Goo Technology have conducted a survey on how consumers see the future of advertising on all platforms imaginable.
USA
The American whiskey brand Jack Daniel’s has launched an epic storytelling digital effort that is called a «fully-immersive, multimedia experience» — merely, a mobile-adaptive website Tales of Whiskey that features some short nostalgic films, graphic vignettes, audio, written and mixed-media content.