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American consumers believe “advertising of the future” will be more data-driven and better tailored

The U.S.-based market research firm Harris Poll of behalf of the Swedish innovative web development agency Goo Technology have conducted a survey on how consumers see the future of advertising on all platforms imaginable.

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Posted on 09/25/201411/13/2014 Consumer InsightMarketing

Honest Tea introduces new brand logo, labeling and variety

U.S. organic bottled tea brand Honest Tea, wholly owned by the Coca-Cola Company since 2011, is introducing a label makeover for its glass-bottle range and broadens variety of the Honest beverage portfolio. 

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Posted on 09/18/201409/19/2014 DesignSustainability

PepsiCo “goes purple” in support of LGBT youth ahead of Spirit Day in the U.S.

PepsiCo joins the list of LGBT-frinendly brands, such as Costco, Apple, Netflix, Gap and others, and is launching an anti-bullying campaign «Go Purple» ahead of the annual Spirit Day on October 16, which celebrates lesbian, gay, bisexual and transgender youth and is organised by the American themed nonprofit GLAAD.

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Posted on 09/12/201409/14/2014 Sustainability

Delta Air Lines invests in building affordable houses in six American cities

The airline raises funds through in-flight recycling program and helps build homes for those in need together with the non-profit organization ‘Habitat for Humanity‘ (HfH). So far, Delta employees have helped to build 199 homes in 11 countries where HfH operates.

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Posted on 09/09/201409/14/2014 Sustainability

Starbucks to launch roastery and tasting rooms as well as express service over next five years globally

Starbucks Company is exploring new ways to diversify its global retail chain with new formats. By the end of the next financial year it is planned to open at least 100 square-foot interactive stores that will offer roasting and tasting small-batch rare coffees, so-called Reserve blends.

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Posted on 09/08/201409/08/2014 DesignMarketing

Skittles powerlifting effect unleashed: Marshawn Lynch shares the video of his workout

The never-ending sea of Skittles-themed marketing absurd may have seen its most violent storm with the yesterday’s release of a viral video about Marshawn Lynch’s workout in the gym.

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Posted on 09/04/201409/04/2014 Advertising

If you can’t shave with Gillette razors, listen how they “play” piano: new ad by Grey NY

A common advertising approach of «conducting experiments» to show off some functional or emotional features of a product has recently been employed by Grey in a new spot for its global client Gillette.

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Posted on 09/04/2014 Advertising

Saatchi&Saatchi NY finds links between laundry detergent and national pride

P&G and their advertising partner Saatchi&Saatchi NY have created a new touching commercial for its detergent brand Tide in the best traditions of storytelling technique.

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Posted on 09/03/201409/03/2014 Advertising

Jack Daniel’s entertains new drinkers with emotional bar stories—digitally

The American whiskey brand Jack Daniel’s has launched an epic storytelling digital effort that is called a «fully-immersive, multimedia experience» — merely, a mobile-adaptive website Tales of Whiskey that features some short nostalgic films, graphic vignettes, audio, written and mixed-media content.

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Posted on 09/03/201409/03/2014 Advertising

Google establishes $1-million prize for making solar power inverters a “little box”

Google, who not only rein over all things Internet but also dared to tackle aging (and, subsequently dying),  also pays closer attention to another eternal problem of humankind — renewable energy.

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Posted on 08/13/201409/14/2014 SustainabilityTechnology

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