Levi’s has sponsored this week’s YouTube hit, a simple yet great video called «Guy Walks Across America» to promote its new line of jeans and make a contribution to its portfolio of great commercials. The title of the ad (which doesn’t look like a promotion at all) tells all about the plot—Mike, a young man wearing brand-new jeans from a recently launched collection of Levi’s, goes on a walk trip along the roads of the USA, starting in New York and finishing in San Francisco.

Coca-Cola UK knows how to engage fans into the interactive celebration of the biggest football event of the year,  2010 FIFA World Cup. The soft-drink giant, which is an official sponsor of the tournament, has released a viral video featuring English-team player Wayne Rooney and comedian James Corden, who are “shooting” an ad, where the footballer is supposed to show his own energetic version of a goal celebration.