Last week, Old Spice launched a spinoff of its hilarious ‘Be Like a Man, Man’ campaign, introducing a new spokeshunk, 50-something Fabio, who came to replace the hilarious Old Spice Guy, Isaiah Mustafa for a short period, while he is busy in Hollywood. Procter& Gamble stated that the previous, much-loved character will return, but the audience didn’t expect that it’ll happen so soon (yet, he was battling with the newcomer online on Twitter since the launch of the new phase).

Old Spice has introduced a new protagonist of in a series of ads to promote deodorants with scents of exotic places. Isaiah Mustafa, who got featured in the brand’s extremely popular campaign last year and appeared in ads promoting the resort-inspired line earlier this year, has stepped off the scene to give more space to a new (old) guy, bodice-ripper Fabio Lanzoni (or just Fabio), who has starred in a set of tongue-in-cheek 30-second commercials, promoting the product. Is the new ‘hunk’ a new ‘man your man could smell like?’ Please, no.

Each of the brands thanks to its Facebook friends in their own way. Recently, Porsche has presented its 911 GT3 R Hybrid model adorned with the signatures of more than 27,000 Porsche followers to mark the brand’s reaching the landmark of 1 million fans on Facebook. On the occasion of getting 1, 000,000 ‘likes’ on the most popular social media website, Heineken created a light-hearted projects with beautiful models dressed in tees featuring a branded FB ‘like’ icon—a hand, holding a green bottle of beer.