The Heineken beer brand has presented its ultimately new and stunningly great product specifically for the upcoming St. Valentine’s Day. The Gloss Beer, a perfect gift for girls, is made primarily for their boy-friends. Kiss and taste beer, what can be better?
viral advertising
Puma seems to be completely ready for St. Valentine’s Day, and is offering you a great opportunity to congratulate the beloved one with a song while others are busy buying conventional cards and teddy-bears. The www.pumahardchorus.com helps find the way out of a tough situation when you have your favourite team playing on Valentine’s Day and still want to greet your girlfriend.
The global beer brand Stella Artois continues its retro-style Stella Artois Recyclage De Luxe campaign with an online film festival of classical French films of the 60-s at The Auteurs web-site. The aim of the campaign is to show the brand’s concern about recycling issues in a very uncommon way — with the help of ‘old’ black-and-white TV-show, focusing on the ecological problems in different ways.
Odnoklassniki.ru social network in cooperation with the Mindshare and Mindshare Interaction agencies are rolling out the Jacobs Monarch viral campaign with the ‘Aromagic connects’ tagline. The network’s users can “invite” each other to have a nice cup of coffee by clicking on the green stripe and writing a few words that can be seen only to them two. The campaign was developed by the Moscow department of JWT, an international web agency.
Stella Artois is helping The World Land Trust to preserve one of the World’s most important natural habitats, protecting trees and wildlife. The new viral marketing effort, an augmented reality Christmas e-card, developed by Bright Spark Digital on the company’s request, will contribute to saving Nature. The ‘Send a Card, Save a Tree‘ campaign is aimed at saving million rain-forest trees.
Recently brandrepublic.com reported that the optimictic and joyful video with roller-skating children viral spot, created for Evian by the Frenc ad agency BETC Euro RSCG this summer, has been inducted into the Guinness Book of Records as the most viewed advertising video up to date with more than 45 m online views (45,166,109 as of 9 November 2009, now — even more, for sure).