In the most fiercely contested competition in its seven year history, crowd favourites Team Italy won the 2011 42BELOW Cocktail World Cup. The winner of the contest, arranged by the vodka brand which belongs to Bacardi’s portfolio since 2006, was announced on March 18.
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Absolut Vodka once again collaborated with US artist Ron English to deliver another piece of art. In 2010, the painter created a huge artwork ‘X-Ray Guernica’ on the walls of the refrigerator at the ex-slaughterhouse in Rome and Andy Warhol’s ‘Double Elvis’ in Milan as part of the Absolut Wallpaper project. Now they have teamed up to create design for a new limited-edition bottle of the iconic vodka.