Propel Zero announced a Facebook contest inviting fans to upload a photo of their best dance moves for the chance to dance on-stage with Dancing With the Stars pro Maksim Chmerkovskiy at a live event on April 29.
water
McDonald’s kicked off a new Twitter initiative, #Shamrocking right before St. Patrick’s Day. The fast food company has recently failed its #McDStories campaign which was aimed to encourage users to share their favorite memories of the McDonald’s but instead faced mostly bad stories of awful food and service.
Adelholzener Alpenquellen and Landor Associates redesigned the bottle labels of the disposable and reusable Adelholzener mineral water as well as the bio juice spitzers. The new label design gives the consumer the impression that they are instantly entering the pure and untouched mountains of the Bavarian Alps. With the new disposable PET bottle designed by Landor, the Adelholzener mineral water, the only German mineral water from the Bavarian Alps, and bio juice spritzer can now enjoy an attractive and yet practical packaging.
In late fall each year starting 2009, Danone’s carbonated water brand Badoit releases a new limited-edition designer version of its elegant bottle dedicated to the upcoming year. On the heels of Coca-Cola and evian’s numerous design collaborations with fashion geniuses, Badoit started its New Year series as a tribute to the festive season. This began as a student project—in 2009, the brand challenged students of Fine Arts in Paris and the National School of Decorative Arts to create the festive bottle design, and this evolved into a tradition of releasing new bottles by professional designers ahead of Christmas.