UNICEF is continuing its Tap Project, which is now in its 8th year, with a new campaign that takes on smartphone addiction. The organization is encouraging people to give up their much-loved habit of posting and viewing updates, playing games, checking e-mail etc. in return for water and sanitation that will be provided to children in deprived regions.
The Coca-Cola Company starts delivering essentials like purified water and WiFi access in packs—or, more preciously, in kiosks—to the deprived regions as part of the EKOCENTER initiative. For the effort, aimed to improve well-being and social conditions in the rural communities in developing countries, the soft drinks giant teams up with a number of partners including DEKA R&D, IBM, McCann Health, NRG Energy, Inc. (NRG) and UPS to name a few.
Following the release of its new viral spot “Baby and Me,” in April, Evian has launched an app that lets consumers of any age create a very real picture of a «baby inside them». As users upload their photos, the app creates a portrait of an inner baby based on the most prominent features of the face and clothing.
Nestle Waters has collaborated with the Luciano Pavarotti Foundation to release a tribute to one of the world’s most celebrated opera singers and Italian culture. The company is releasing the limited-edition S.Pellegrino and Aqua Panna bottles with a specially designed silver label that features the photograph of Luciano Pavarotti. The new bottle, released as part of the brand’s Italian Talents project, arrives in fine dining restaurants throughout the U.S. starting in late April and will be available there till the supplies last.
Commemorating its 150th anniversary, Perrier is launching a global digital campaign that invites fans to participate in the brand’s ‘Secret Society’ party in Paris and virtually live someone else’s live for a while. The website Perrier Secret Place, developed by Ogilvy & Mather Paris, helps unlock an unparallel, super-natural 360° gaming experience that resembles the style of the previous Perrier’s campaigns, such as Dita von Teese’s gothic mansion and Le Club Perrier.
The luxury watches brand Hublot is set to make its own contribution to the global water-saving movement that is being actively supported by many eco-minded fashion labels like Giorgio Armani, H&M and Levi’s to name a few. The brand has teamed up with the legendary electronic music band Depeche Mode to benefit the non-profit organization charity:water by raising funds to bring drinking water to the poorest countries.
The Perrier brand, which marks its 150th anniversary this year, is rolling out Perrier Slim Cans in Canada to celebrate the spring and summer seasons. The slim aluminum 250 ml single-serve cans contain the French carbonated water with natural, pink grapefruit and lime flavors with no sugar and zero calories. The cans are available nationwide at the suggested price of $6.99 for a 10-pack.