Fashion brands are not only providing the people with haute couture attires and opulent accessories—some of them are really committed to improving the world outside the fashion houses, luxury boutiques and glamorous parties. One of those social-minded brands, Giorgio Armani joined the UNICEF’s clean water Tap Project, conceived in 2007 by Droga5, with its Acqua for Life initiative in 2010, and now is adding a new element to its project by launching the Drops for Life extension.
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Ten of the most talented culinary rising stars will face off in Napa, in early March, during the 9th annual ‘S.Pellegrino® Almost Famous Chef®’ competition. A lineup of world famous chefs will converge to judge and mentor the student chefs from all over the U.S. and Canada during the three-day battle.
The worldwide branding & design agency CB’a Design Solutions in Brussels has just created a new bottle for the famous water brand in Belgium owned by Spadel: Bru. Among various adaptations that needed to be made (such as having a resealable bottle cap on the 50cl format), the objectives were to make the bottle as sustainable as possible, convenient and modern as the last redesign happened in 1994.
Procter & Gamble is turning online reading into a socially worthy deed. Expanding its “Give Health Clean Water Blogivation” campaign, which started in August and is focused on providing clean water, vaccines and education to children in need, the global producer encourages website owners from around the world the world to embed a special widget designed to ‘convert’ users’ clicks into drinking water for deprived communities in developing countries.
Natural glacial mineral water Isklar has won a Design Business Association Design Effectiveness Award thanks to its dazzling design created by integrated branding Blue Marlin. The Design Effectiveness Awards is the only award scheme in the world to evaluate design projects based on hard commercial data. Isklar’s success has been nothing short of remarkable. The brand grew 619 per cent in the 12 months to April 2010 (Neilsen) despite the total UK mineral water market experiencing an environmental backlash, being under immense competitive pressure and seeing volume continue to decline overall.
For the second consecutive year, Badoit, the Danone France carbonated water brand, has collaborated with students of École nationale supérieure des Arts Décoratifs to develop a new limited edition line of the festive Christmas bottle. Following the «Avec Badoit, l’Art s’invite à table!» (With Badit, Art Invites Itself to the Table») slogan, this fall 40 participants came up with their concepts of the Badoit Green (Vert) and Badoit Red (Rouge) bottles to be on sale during the upcoming Noël season.