UK-based agency Bloom received the award as ‘Best Design and Gifting Agency’ at the Global Diageo Marketing Brilliance Awards. The ceremony was held on Wednesday night, March 23, at the Renaissance Chancery Court Hotel in London.
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Jim Beam announced the first-of-its-kind ‘Live Music Series’—a string of 10 concerts each featuring a different headline artist that has forged a unique and bold path to success. Jim Beam will offer a program that allows legal-aged consumers to choose exclusive song downloads from the Live Music Concert Series.
The Balvenie is launching the Balvenie Rare Craft Roadshow—a nationwide search for the craftsmen and artisans across America who maintain a dedication to the practice and preservation of traditional crafts. Part trans-American road trip and part voyage of discovery, The Balvenie Rare Craft Roadshow is a celebration of craftsmanship that will travel from state to state, discovering and honoring the people who share the Balvenie’s commitment to craftsmanship, documenting every step in a web series and eventual documentary film.
Macallan, a whisky brand known for its passion for the art of photography, has announced the launch of online photography competition. As reported earlier, back in December 2010, the brand introduced Macallan Masters of Photography: Albert Watson Edition, a single malt and collection of pictures taken by the master photographer Albert Watson. The black and white photos represent key moments of the trip of oak casks from the forests of Spain through to the cooperage in Jerez including breathtaking sceneries and interesting people.