If you didn’t turn the lights off on March 28th, please be aware that you had missed the ninth Earth Hour, an annual energy-saving, sustainability-driven initiative held by WWF globally. On this day all the households, communities, businesses and nonprofits are encouraged to switch the lights off to save the planet’s energy resources.
WWF
The Coca-Cola Company has teamed up with WWF and Global Water Challenge to roll out a charitable initiative revolving around water. The #ToastToWater media effort has been launched ahead of March 22, World Water Day, to encourage people to demonstrate their commitment to water conservation by raising a glass of clean drinkable water.
WWF and Oniria\TBWA have teamed up to raise awareness of the global warming using a simple, yet powerful language of on-spot demonstration. The “Global Warming Menu” event was organized in Asunción, capital city of Paraguay, the hottest city in the world—they hosted a cooking session that used the asphalt as a cooker.
WWF has teamed up with the Do The Green Thing online platform of creative “green” ideas to get UK artists celebrating Earth Hour 2014 with their artworks. The environmental organization is inviting UK young creatives to contribute to the global movement and get their work featured among the 29 pieces by professional poster artists. The national competition in support of the WWF’s Earth Hour, marked on March 29 next year, will be held in cooperation with Pentagram Design.
To celebrate its 40th anniversary in France, WWF (The World Wide Fund for Nature) has launched an imaginative project revolving around the use of fur. Marcel and Publicis Argentina developed a campaign, World Wonder Fur, featuring three “certified 100% imaginary” animals that give away their fur in a totally non-violent way. The initiative includes a scroll-down website, prints, two faux nature documentary spots directed by Brent Harris, and a collection of real clothing and accessories «made of» the fur of the imaginative «world’s new species.»
Coca-Cola, the modern world’s ‘saviour’, who inspires people to make good things and eat healthy, is not just making fun filming cute movies about its 90-year advertising icons — polar bears, but taking the problems facing the Arctic (such as global warming, fast shrinking of sea ice etc) and, therefore, the plight of bears very seriously.