Bristolian studio Taxi has developed a complex rebranding project for the Gloucestershire-based ice cream entrepreneur Harriet Wilson and her ice cream brand, formerly known as Westonbirt Ice cream.

Taxi was appointed to the project in September 2011 without a pitch and, on the whole, developed full range of services varying from brand strategy, positioning, naming & tone of voice, packaging design, visual identity system to copywriting and brand activation elements.

Photos: ‘Delicious’ branding for Jolly Nice ice cream