The Dockers® brand announced the US launch of a new line of premium khakis at American Rag Cie, the unique Los Angeles retail destination for those with immaculate style. This marks the Dockers® brand’s first ever collection of premium products to debut in the US and the global premier of the new Dockers K-1 Khaki collection.

Beginning on March 27th, 2010, American Rag Cie will premiere the collection of Dockers® available in a special installation.  The Dockers® collection, debuting on March 27th at American Rag Cie, is centered around the brand’s quintessential khaki pant: The Dockers® K-1 Khaki. This preeminent khaki is re-introduced in 8 different styles and 16 new colors. In August, a new flow of khakis will hit the floor direct from the Dockers® line. This US exclusive includes the D-1 Pocket Cargo and the Slim Tapered Pleat.

The product presentation will play off of the store’s eclectic aesthetic and diverse selection of contemporary apparel. American Rag Cie will transform the area near the entrance of their world famous «denim bar» into a special shop-in-shop installation, where the collection of Dockers® khakis will be permanently and prominently housed. The environment features the signature Dockers® wing and anchor hanging from the ceiling and illuminated by hanging light bulbs, and the rustic space will be accompanied by a window display that runs along La Brea Boulevard.

To celebrate the launch of this trailblazing collection of khakis, on March 27, 2010 from 1 PM — 5 PM shoppers can enter to win special in-store prizes and take an exclusive peek at a few of the first pairs of khaki products made by LS&CO., as presented by Lynn Downey, the Levi Strauss & Co. Historian. A private cocktail party will follow that evening, where guests will experience the timeless luxury of a great pair of pants.