Victory doesn’t always come in the form of a winning on-field goal or a walk-off home run. Sometimes, victory is just as simple as a phone number after a long night out on the town. This October, sportlifestyle brand, PUMA®, salutes these special competitive moments with the launch of The PUMA Social Club LA, the place for the social games we play off the field with friends, when the sun goes down.

Open from October 13 through October 28 in West Hollywood, The PUMA Social Club LA pays homage to the After Hours Athlete— those who enjoy the smell of victory and the agony of defeat, all with a drink in hand, wearing their favorite pair of clydes. A 6,500 square foot venue located on the first floor, The PUMA Social Club LA is a pop-up retail and nightlife venue that will bring the concept of “vintage” social sports—games like darts, pool, foosball, table tennis and bowling—to life.

The PUMA Social Club LA will be hosting a wide variety of eclectic programming featuring social sport events, music, lounging and all around good times. Every night, enthusiasts can enjoy foosball and video games plus table tennis matches. A full schedule of events, hours of operation and guest appearances will be released and updated on www.puma.com/social. All evening events are 21+.

Designed with the ultimate rec room in mind, The PUMA Social Club LA has hints of chalkboard walls, raw wood, corrugated steel, neon lights and plush lounge furniture. With a fully-operational cash bar and nighttime snacks available, guests will certainly never go thirsty and can satisfy their late night munchies.

The first PUMA Social Club appeared on June 10, 2010 as part of PUMA City NY at the South Street Seaport. Open through July 11, 2010, The PUMA Social Club NY hosted a wide variety of events celebrating the global sport of soccer, as well as music events with various artists.