To promote a new environmentally-friendly car Toyota Prius Plug-in Hybrid, Saatchi & Saatchi London together with Toyota GB continue a series of creative collaborations with celebrated UK artists and musicians aimed to «spread positiveness» across London. 

After the debut video with Joel and Eric’s comic ride,  the new Toyota’s ambassadors of positiveness—swing and jazz band The Jive Aces, fashion blogger Caroline Burke and the craft experts Craft Guerrillas—have joined the brand’s Positive Movement.

Loud high-energy musicians The Jive Aces have performed live for the elderly people in two homes for the aged in central London; fashion blogger Caroline Burke, also known as Burkatron, has styled random passersby with nice accessories at the Boxpark in East London; Craft Guerrillas have given out small craft kits at the rail and underground stations and bus stops. All of them have shown that doing good doesn’t take much time or effort, but the moment of happiness and pure joy that it may bring is priceless. View the videos below.

The short, nice stories about how the more or less famous people do some small acts of kindness can also be viewed on Toyota’s YouTube channel, that at the same time serves as an inspirational platform where both fans and non-fans can share their ideas on how to brighten someone else’s life for a moment. The authors of the best positive ideas can get a Prius Plug-in Hybrid for a day to make their philanthropic plan come true. Submissions are open for now, however, the cars will be on the road for a limited time: from 15th of April though 13th of May.

The Toyota Positive’s page on YouTube also includes a link to the brand’s website where the detailed technical specification and environmental credentials of the new Prius Plug-in Hybrid can be found.