Thierry Mugler launched his previous fragrance five years ago, and now it is the right time to give women of the whole world something new to adore. The new scent by the famed fashion-designer’s House is called Womanity. The fragrance appeared shortly after a website under the same name was launched.

The new perfume is «a made-up word meant to associate with femininity, humanity and city.» The bold pink bottle decorated in Art Deco style represents the female personality — her tenderness and strength, softness and ability to be a way more harsh than she seems to be. The bottle is refillable, and much less cardboard is used for the packaging than usual.

The fragrance, developed by Mane, is a combination of sweet fig aromas and savoury accords extracted from caviar. The concept of the extraordinary combination was not easy to implement, still, Clarins Fragrance Group, which worked on it, managed to create the scent as it was designed by the House.

The fragrance will be launched in June online, and later, starting July 8, it will roll over Europe. The eau de parfum spray will be sold at a price of $58 for 1 oz, and bath and body set will cost $40-55.

In March Thierry Mugler also launched Womanity.com website for all ladies round the globe. Joel Palix, president of the Paris-based Clarins Fragrance Group Worldwide, which includes Thierry Mugler Parfums, commented, «Mugler, buttressed by focus groups, sees the evolving quest of women as a drive to express themselves and their ideas. He created a Web site, Womanity.com, as a platform for dialogue. The more women connected with each other, according to Mugler’s perception, the more creativity is released. In order to create content for the site, one idea is to provide the beginning of a story that will be finished by different women, each writing their own page. A contest will solicit ideas from women for a particular project or cause. The winner will work with Mugler in completing it.»