Timberland has already selected the recipients of its Timberland Earthkeepers Grant 2010 and now is happy to present both the winners and the beneficial activities they are going to perform with the granted money. The projects were primarily revolving around making London greener and training local residents on how to continue the positive changes.
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The initiative saw £10,000 going to 5 winning projects (up to £2,000 each), which were selected by an independent committee. Applications could be submitted form June 7 through July 25, and the winners were announced shortly afterwards. As well as the money, the winning projects could request Timberland employees to volunteer on their projects to make the capital of the country a better place to live. As part of the award, Timberland will help promote the projects within its London stores and get its employees to help out as volunteers.
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The list of the Grant 2010 recipients includes:
—Spitalfields City Farm: it is a tiny urban farm, located in the East End, which is highly populated and poor. Their goal is to give local kids an opportunity to see real farm animals without going to the country regions;
—Lewisham Homeless Families Growing Project: they are focused on working with homeless families, and the grant is to help them transform the hostel’s land into a vegetable garden, which will be used both as a source of fresh food and as an educational spot for children and adults;
—Pimp Your Pavement: this group upgrades the city look by planting and maintaining neighborhood patches.
—The London Orchard Project: they plant fruit trees on abandoned and no used spots in London and educate future growers from the local communities on how to cultivate their mini- orchards;
—St. Lukes Community Centre: it is a well-known charity with a hundred of years history, helping deprived residents of the city with an emphasis on helping older Londoners.
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To determine the winners, the Timberland Earthkeepers English arm worked with Project Dirt, an environmental community in Wandsworth, in south London. Set up in 2008 by two enthusiasts, it now includes more than 360 community groups, and almost 3,000 members.
Timberland Earthkeepers movement and the Timberland Earthkeepers product collection are extensions of the company’s legacy of “doing well and doing good.” Designed to inform, inspire and engage 1 million people around the world in community based environmental stewardship, the Earthkeepers movement is a catalyst for Timberland’s commitment to forging creative partnerships for the betterment of the communities in which the company lives and works.