Continuing its previously announced philanthropic initiative on Facebook, Toyota opened public voting for the “100 Cars for Good” program through August 16. The program will award 100 vehicles over the course of 100 days to 100 deserving nonprofit organizations based on votes from the public.

Beginning yesterday, May 9, 2011, five organizations per day will be profiled on Toyota’s Facebook page where the public is invited to show their support by voting daily to help determine the winning nonprofit organization.  Each of the 500 nonprofit organizations selected as finalists have created an online profile, which may include a video showcasing how the organization plans to use a new Toyota vehicle to do good in their local community.  Voters may place one vote per day, each day, over the course of the program.

Each day, the previous day’s winner will be announced and five new nonprofit organizations will be featured for voting.  Winning organizations can choose from the following vehicles:  Toyota Prius, Tacoma, Tundra, Highlander Hybrid, Sienna or Sienna Mobility.  With each vehicle, Toyota Financial Services will provide a six-year, 100,000 mile Toyota Vehicle Service Agreement to help provide extended protection beyond the vehicle warranty.

The 500 finalists were chosen by an independent panel of judges who are experts in the fields of philanthropy and corporate social responsibility.

“We are thrilled to have the opportunity to shine a light on the outstanding work carried out by each of the 500 finalists,” said Jim Lentz, president of Toyota Motor Sales, U.S.A., Inc. “The positive impact of these organizations in their respective communities is immeasurable.  We encourage the public to learn more about these great nonprofits and actively participate by casting a vote.  We wish all of the finalists the best of luck.”

Please follow the project and vote here: www.facebook.com/toyota.