Toyota launches Toyota Green Initiative, an environmental stewardship designed to empower Historically Black Colleges and Universities (HBCU) students and alumni on the benefits of adopting a sustainable lifestyle. The Toyota Green Initiative will provide multiple touch points to mobilize the collegiate audience to go green including a content-rich website www.ToyotaGreen.com and an HBCU campus tour.
The website will provide easy cost-saving tips on going green, eco-conscious articles, videos, campus events and volunteer programs. It also features a Promise Drive to secure personal commitments from site visitors on the reduction of their ecological footprint and adoption of a green living philosophy. «The Toyota Green Initiative is an extension of our key focus to support educational and environmental programs and provides our future leaders the tools and resources to be environmental stewards in local communities,» said Jim Colon, vice president of Toyota product communications for Toyota Motor Sales, U.S.A., Inc.
The Toyota Green Initiative Tour will reach HBCU campuses through mobile tour sponsorships of the CIAA (Central Intercollegiate Athletic Association) and the 2010 BET Black College Tour with a fully-immersive educational experience leveraging unique elements of the hub. It will feature a simulated recycling center and energy-efficient monitors centered around an 18-foot tree installation built of sustainable materials, powered by a solar generator.
Supporting the Toyota Green Initiative are Coalition Members, a collective-based alliance of diverse voices including eco-conscious national thought leaders, influencers and celebrities dedicated to moving communities forward. These people will host Green Lectures on select CIAA campuses and also serve as mentors and judges of the Toyota Green Initiative Contest. To enter to win a one-year lease on a new 2011 Toyota Prius and a tree park for their campus, students must take the Promise Drive and register by submitting a plan at ToyotaGreen.com that will restore, improve or sustain the environment at their local campus or campus’ community.