Toyota Motor Sales USA, Inc. launched “Ideas for Good,” a unique initiative centered on what the company has been doing for many years—repurposing its innovative automotive technology to benefit society in the non-automotive space. The brand also challenges public to find new, non-automotive applications for five distinct Toyota technologies to ultimately benefit society.
Creative minds can learn about Toyota’s technologies and how to share their ideas at www.toyota.com/ideasforgood. Submissions—accepted November 8 through February 28—will be evaluated by independent judges, and the winners of the challenge have the opportunity to bring their ideas to life by participating in a design session.
Being a car company, Toyota has also developed technologies which transcend that boundary and benefit people in other ways. For example, Wake Forest University Baptist Medical Center in Winston-Salem, N.C., is utilizing Toyota’s Total HUman Model for Safety (THUMS) software to study head injuries sustained by football players. Similarly, when Yellowstone National Park set out to build a new visitor education center, and wanted to meet the environmentally responsible LEED certification standards, Toyota shared its environmental-building insights with the park’s architects. The company also donated $1 million to the Yellowstone Park Foundation, completing the $15 million of private funding needed to start the construction.
Saatchi & Saatchi LA has created a marketing campaign to demonstrate the Toyota’s commitment towards innovation and continuous improvement. The ad push utilizes broadcast, print and online mediums to showcase five technologies of the brand: Total HUman Model for Safety (THUMS), Hybrid Synergy Drive® (HSD), Solar Powered Ventilation System, Touch Tracer Display, and Advanced Parking Guidance System (APGS).
The campaign will direct people to an online hub, where they can learn more about the technical side and view background information on the panel of the challenge judges. The website will also host case studies and videos that highlight organizations leveraging Toyota technologies to improve consumer experience and well being.