Toyota Motor Sales, USA Inc. has launched a marketing campaign for the all-new 2012 Camry: ‘It’s Ready. Are You?’ The campaign shows how Camry in its seventh-generation changes accordingly to the consumers’ vehicle needs, expectations and driving habits improving its interior and exterior features.

Photo: Toyota

Being America’s best-selling car for nine years running, Toyota claims that the new model is the most technologically advanced Camry ever and a car that keeps up with American drivers’ 21st century lifestyle.

Upgrades include a new design with a more spacious and refined interior, improved driving dynamics, more fuel economy and an outstanding level of safety features. The 2012 Camry is one of the first Toyota vehicles offering the Entune technology that allows owners to download a collection of popular mobile apps and data services via touch screen or voice command.

The ‘It’s Ready. Are You?’ campaign, created by Saatchi & Saatchi LA focuses on the car’s performance, innovation and safety and includes six TV spots, launching with ‘Built’ during NBC Sunday Night Football. The spots will air during several top-rated programs. Next year two spots will broadcast in the Super Bowl and the Toyota Halftime Report. Print publications will appear in Time, Oprah, People and Business Week. Additional support will come with banner ads, media units, homepage takeovers, gaming integrations and outdoor boards.

In September, Toyota introduced the ‘Camry Effect’, an platform to connect the nearly seven million Camry drivers in the United States online.

Beginning in November, consumers will be able to testdrive the 2012 Camry at over 125 events through March 2012 during The Toyota Drive Center national ride and drive tour.