The makers of TROJAN® Brand Condoms and GRAMMY award winning musician and actor Ludacris today announced the launch of the Magnum «Live Large» Project, which gives emerging musicians the opportunity to compete for a chance to be crowned winner by Ludacris.

Aspiring artists are invited to record or mix their own Magnum song, featuring audio tracks approved by Ludacris at www.MAGNUMLiveLarge.com. Participants can submit their songs to the site, where the public will be able to vote for their favorite. The winning entry will receive a $5,000 prize check, have their song played on the radio, and, at the Birthday Bash hip hop festival this June in Atlanta, will be introduced by Ludacris and perform the winning track live on stage.

«The ‘Live Large’ Project is all about giving people who live beyond the status quo the platform they command,» said the newly signed partner, Ludacris. «This campaign provides recognition for people who always live with that Magnum gold standard in mind.»

«We know users of Magnum Condoms live large. They have a confidence and a swagger that is unique to this brand, and one that is typified by a partner like Ludacris,» said Bruce Tetreault, Group Product Manager for Trojan Brand Condoms. «He exudes this thriving lifestyle and we are happy to have him partner with us to help bring the Magnum ‘Live Large’ Project to life.»