Twitter aired its first ever TV commercial on June 10 during the 2012 Pocono 400 Nascar race. The first in a row ad features driver Brad Keselowski who is using his phone to share his opinion with followers. This ad and the other ones promote the Nascar branded page at http://twitter.com/#nascar.

Photo: Twitter Nascar page, a snapshot

The ads mark the first of such a kind Twitter’s partnership with Nascar. According to Omid Ashtari of Twitter’s Sports & Entertainment Team, the page is launched to provide users with a platform to track the latest news on Nascar.

“Anyone watching the Pocono 400 on Sunday—even if you’re not a current Twitter user — can visit twitter.com/#NASCAR watch the race unfold from every angle, and get insider access to all the places the cameras can’t take you. For example, teams will update you with information about how their car is performing in the race and what their strategy will be when they come into pit road. You’ll also see photos from the pit and read what the drivers and spotters are saying in the heat of the moment,” he wrote in a blogpost.

The TV ads is a clever move that benefits both—the social platform that continues its development and has recently introduced its revamped bird logo and the brand, while the fans also stay satisfied. All ads can be watched on YouTube.