The Van Cleef & Arpels luxury jewellery brand has stepped in the line of global companies with their own iPhone applications. Marking its centennial in 2006, the brand paid a tribute to its birthplace – a mythical and magical, enchanting city of Paris by creating a special collection “Une journée à Paris”, and also launched the application to commemorate the date and the launch of the collection.
The «A Day in Paris by Van Cleef & Arpels» application the iPhone provides users with a romantic insight into the city of lights (and also shows you dozens of diamond pieces while you’re browsing). You jump to the map with five different popular areas of Paris, including the Place de l’Etoile and the Place de Bastille, and to set a destination. The app tells you a lot of historical and practical information about the city.
The international app is free and available in English, Chinese, French, Japanese and Korean. You find it alongside wallpapers and a number of short-films on the theme at the official site of the brand.