Volkswagen is encourages the UK residents to calculate their living spending on the newly launched website True Life Costs. The hub is designed as a tiny toy village and invites users to sum up the money they are spending annually and then share their individual report via Facebook.

The users can choose the section (family, fun, car, holidays, food and home), and find out how much is spent in each of the areas by indicating the amount of money they pay for the related items. The website processes the data (like how long you are on holiday, what car you drive and what school your children attend) and provides an overall report on the life cost.

The brand’s presence is highlighted in the “Car” section, where users can compare the amount of money spent and, which is more important, saved when they are using Volkswagen’s range (Golf, Tiguan and Polo models). The auto maker also invites to nook a test drive to make sure that the cars are really worth buying. The core idea is that despite the fact the brand’s car might be more expensive than vehicles from other manufacturers, in the long run they save more money for their owners. “You need to think beyond the purchase price to see the bigger picture,” says the voiceover.

The website, which goes along with press and poster promotion, was developed at DDB London as a part of Volkswagen’s “Unbelievable value» marketing program, aimed at proving that the brand’s pricy cars provide really good value for money.