Walmart has announced it expands online and launches more than 3,500 store-specific Facebook pages. This new move in Wallmart’s marketing policy will on the one hand facilitate users’ search for products and special offers and its purchase and on the other hand will enhance Walmart position on the US market.

Photo: A snapshot from the Wallmart Facebook page

The ‘My Local Walmart’ Facebook application will provide locally-relevant information on everything from new electronics to hot Rollbacks. To access it users have to enter their zip code and ‘like’ stores in their locations. By clicking ‘I’m Ready’ they begin receiving the latest local store information. Facebook users’ newsfeeds will be updated approximately twice a week.

Then consumers will always know what’s in their Walmart U.S. stores and when, including new Products available in their local store, rollbacks on different products and in-Store Events such as family-friendly events and product demonstrations.

With its nearly 150 million customers auditory, Walmart has done it in the right time. In the next few weeks, customers planning their holiday shopping for one of the busiest shopping days of the season—the day-after-Thanksgiving. With help of the ‘My Local Walmart’ they will be able to print their store map.

“From the checkout line to our Facebook wall, Walmart continues to engage with and listen to its customers,” said Stephen Quinn, executive vice president and chief marketing officer at Walmart U.S. “Our innovative approach with Facebook allows us to bridge the gap between local and social, giving millions of customers the personalized shopping experience they expect from Walmart.”

The financial details of the deal between Walmart and Facebook are not known. Walmart and Facebook will continue to test, improve and add additional features to adopt and personalize the app even more.

Currently, Walmart is also working on its women workers training programs.