Wonderbra is known for applying ironic approach to advertising, though the brand is always quite serious when it comes to quality of their products. To draw customer’s attention to its Wonderbra Perfect Strapless, the brand has installed a fitting room equipped with… a trampoline, so every customer could try the new product on and test the wonderful effect of Perfect Strapless bra that stays perfectly in its place and will never let anything embarrasing happen.
In its new campaign held in Belgium, Wonderbra has installed several fitting rooms equipped with a small trampoline in the trading centers located in Brussels.
Publicis, the agency behind the current campaign, has lent the idea from the Wonderbra’s campaign held in Spain back in 2010, when the army of girls in strapless wonderbras tested the product by jumping on a real trampoline in Madrid.