Wrangler has unveiled its new SS2012 collection on its official European website, using the old but winning approach—the interactive showcase, which allows users to drag and push the characters just like it was with the previous online presentations. The line includes both the men’s and women’s apparel and is inspired by retro looks of 70s (this seems to be a huge trend today).

Photo: A snapshot from www.wrangler-europe.com

“The return of high-character selvedge denim is the big news, but the collection is full of the denim brand’s signature details and styles. The Get Your Edge Back message celebrates Wrangler’s position as the original American outdoor denim brand,” states the brand.

Photo: A snapshot from www.wrangler-europe.com

On the website, visitors can explore the numerous looks by pushing and throwing the models who fall and get into a new location, changing their clothes in a blink of an eye. It seems that the elements of the website are hinged and the hub is ‘live and breathing.’ You can view all the items and looks of the comfortable active clothing (but there are no links to the store), watch the whole interactive story and also share the favourite scene with your friends on Facebook or Twitter.