Summer in the northern hemisphere is coming, and YouTube in collaboration with the Australian residents, whose summer season is now finished, created a bespoke gallery which celebrates the most fun-packed season of the year. The video sharing website teamed up with Screen Australia, legendary filmmaker Dr George Miller and the Sydney Film Festival to develop the YouTube Map My Summer national online initiative.
They invited thousands of Aussies to submit videos they shot after December 2010—the clips were to embody the summer spirit, both short movies and videos taken by mobile phone were accepted. Now, with the submission period being over (the videos were to be added until March 31), the Summer Map is ready.
To inspire users, YouTube and Screen Australia tapped aspiring local filmmakers Ariel Kleiman, Luke Doolan and Amy Gebhardt to create three short films, which represent their personal summer experience, and Louise Smith to produce the videos. Dr George Miller chose Amy and taught her to create a final short film funded by Screen Australia using five of the videos from the uploaded footage from the YouTube Map My Summer portal. The finished movie will premiere at the Sydney Film Festival in June 2011, and the users which videos were featured in the movie, will be invited to the event. This initiative has similar features with ‘Life in a Day,’ the crowd-sourced film created by YouTube last year.