Zappos, an online f footwear and apparel store, is happy to officially introduce its support team by creating a series of spots about them. The videos featuring puppets show how much the company cares about its customers and wants to help them 24/7. The core value of Zappos is to deliver WOW through its service.
The first spot tells a real story: a client calls to the brand’s support team and has a lovely conversation with one of its members. The new videos are soon to arrive and continue the range of actual situations which happened with Zappo support service.
The campaign is developed by Mullen and director Aaron Duffy. It is launched primarily on the digital platform and is targeted at users of social websites.