The multi-channel campaign includes TV and online spots, digital content, display ads, social media activation and retail marketing strategy, and will roll out across seven European markets as well as in China.
Two spots created by JWT London and produced by Academy Films, introduce the viewers to some strange scenes shot on Canon cameras.
BBDO Group and Omnicom have been named the smartest ad network and media holding, respectively, while Starcom MediaVest Group Chicago and Colenso/Proximity New Zealand —top media agency and top digital agency, respectively.
80% of people smoke to be around friends who smoke, 78%—to get a relief from stress, 76% smoke during parties and nights out. This "triggers" should be identified to quit successfully, JWT suggests.
The I-MIS survey was conducted in May-June 2014 by InSites Consulting on behalf of BSB Media and the Vision Network in conjunction with the IAA, Warc, M&M Global, AudienceScience and Loudmouth PR.
Better known to the American audience, Lynch aka Best Mode is a football player for the team Seattle Seahawks of the NFL, who was signed this year by the brand owner Mars as the Skittles brand ambassador in time for Super Bowl.
To promote the "utter flexibility" of Gillette Fusion ProGlide, the agency has invented the way to… play the piano rigged with 88 razors.
The agency has created a new touching commercial for P&G's detergent brand Tide in the best traditions of storytelling technique.