Subtle psychology from Whirlpool, John Lewis, Percil, HTC and Bic.
The prints feature taglines that encompass insights on feminism from over 10,000 women from eight counties, among others are "All dressed up with everywhere to go" or "There will be moving. There will be shaking."
Brands and agencies who received Grand Prix in Cannes Lions festival of creativity in 2015: Volvo, Always, John Lewis, Leica, Geico, Vodafone and others.
Leo Burnett Worldwide has released the 28th annual predictions on the winners of the 62nd Cannes Lions International Festival of Creativity along with the trends that are influencing the creative industry—Cannes Predictions.
‘The Brand Value Growth Matrix’ by The Partners, Lambie-Nairn, and Millward Brown shows that branding is a better investment for businesses than advertising in the long term, if marketing budget is limited.
As always, the brand focuses on its never failing 'unique selling point', happiness, and encourages younger Millenials to pursue their dreams and be happy.
Every time someone uses the hashtag #PepsiChallenge on social media, PepsiCo will donate $1 to the Liter of Light, a nonprofit that provides sustainable lighting to more than 18 developing countries in the deprived regions of the world.
The study based on Nielsen's EEG methodology was being conducted during almost a year since February 2014 through February 2015, and engaged five premium advertisers including Boeing.