In terms of financial value, the ad spending will account for a total of £14.9 billion ($23.3 billion) in 2014, and £15.7 billion ($24.5 billion) in 2015.
The statement was true in a live test environment for Domino's and Nationwide mobile ad placements.
The day before the Global Advertising Summit that took place October 9-10 in Moscow, we talked to two global top managers of IAA and the owner of MAER GROUP, one of the event's media supporters.
Yesterday, the newspaper ran two full-page advertisements under the headline ‘Eau de New Car’ printed with scented ink
The multi-channel campaign includes TV and online spots, digital content, display ads, social media activation and retail marketing strategy, and will roll out across seven European markets as well as in China.
Two spots created by JWT London and produced by Academy Films, introduce the viewers to some strange scenes shot on Canon cameras.
BBDO Group and Omnicom have been named the smartest ad network and media holding, respectively, while Starcom MediaVest Group Chicago and Colenso/Proximity New Zealand —top media agency and top digital agency, respectively.
80% of people smoke to be around friends who smoke, 78%—to get a relief from stress, 76% smoke during parties and nights out. This "triggers" should be identified to quit successfully, JWT suggests.