Brands and agencies who received Grand Prix in Cannes Lions festival of creativity in 2015: Volvo, Always, John Lewis, Leica, Geico, Vodafone and others.
Leo Burnett Worldwide has released the 28th annual predictions on the winners of the 62nd Cannes Lions International Festival of Creativity along with the trends that are influencing the creative industry—Cannes Predictions.
‘The Brand Value Growth Matrix’ by The Partners, Lambie-Nairn, and Millward Brown shows that branding is a better investment for businesses than advertising in the long term, if marketing budget is limited.
As always, the brand focuses on its never failing 'unique selling point', happiness, and encourages younger Millenials to pursue their dreams and be happy.
Every time someone uses the hashtag #PepsiChallenge on social media, PepsiCo will donate $1 to the Liter of Light, a nonprofit that provides sustainable lighting to more than 18 developing countries in the deprived regions of the world.
The study based on Nielsen's EEG methodology was being conducted during almost a year since February 2014 through February 2015, and engaged five premium advertisers including Boeing.
Coca-Cola's advertising agency Ogilvy and Mather Paris has created a TV and digital ad with a fairy-tail narrative about the birth and evolution of the contour bottle.
Just 36.6 million people watched the Sunday night's Academy Awards on TV, as opposed to 43.7 million last year, Nielsen reports. The social-media reach was also lower—5.9 million compared to 11.6 million in 2014.