Sometimes the creativity of aficionados and brands fans is even better than the professional work. German Film Academy student shot a video for Adidas, which scored more than 5 million views, 2.6 thousands of comments on YouTube and the admission of marketers worldwide.
The problem of shoot-out among teenagers in schools and universities abroad will not go away until people learn to be more attentive. Promotional video of the agency BBDO New York talks about it, showing what signs point to a potential shooters and how to prevent the tragedy.
Subtle psychology from Whirlpool, John Lewis, Percil, HTC and Bic.
The prints feature taglines that encompass insights on feminism from over 10,000 women from eight counties, among others are "All dressed up with everywhere to go" or "There will be moving. There will be shaking."
Brands and agencies who received Grand Prix in Cannes Lions festival of creativity in 2015: Volvo, Always, John Lewis, Leica, Geico, Vodafone and others.
Leo Burnett Worldwide has released the 28th annual predictions on the winners of the 62nd Cannes Lions International Festival of Creativity along with the trends that are influencing the creative industry—Cannes Predictions.
‘The Brand Value Growth Matrix’ by The Partners, Lambie-Nairn, and Millward Brown shows that branding is a better investment for businesses than advertising in the long term, if marketing budget is limited.
As always, the brand focuses on its never failing 'unique selling point', happiness, and encourages younger Millenials to pursue their dreams and be happy.