Sometimes the creativity of aficionados and brands fans is even better than the professional work. German Film Academy student shot a video for Adidas, which scored more than 5 million views, 2.6 thousands of comments on YouTube and the admission of marketers worldwide.
Pinterest – is a popular photo sharing service, which efficiency as instrument for public attraction has been realized by all leading brands. One by one they are getting virtual boards. Especially it’s actual for fashion industry, where visual part directly affects on sales. Popsop has studied 7 most interesting accounts of recognizing brands and brought out how Pinterest is applied in fashion industry.
Talking about vogue and fashion shows, the image of fit young lady follows our minds. However, standards have been shifting and nowadays, in trend not long-legged blondes but sweet grannies. In today’s Popsop’s research we are going to inform about who sets such trends, and how it changes human's consciousness and affects on fashion development and marketing.
Subtle psychology from Whirlpool, John Lewis, Percil, HTC and Bic.
The prints feature taglines that encompass insights on feminism from over 10,000 women from eight counties, among others are "All dressed up with everywhere to go" or "There will be moving. There will be shaking."
Brands and agencies who received Grand Prix in Cannes Lions festival of creativity in 2015: Volvo, Always, John Lewis, Leica, Geico, Vodafone and others.
Leo Burnett Worldwide has released the 28th annual predictions on the winners of the 62nd Cannes Lions International Festival of Creativity along with the trends that are influencing the creative industry—Cannes Predictions.
‘The Brand Value Growth Matrix’ by The Partners, Lambie-Nairn, and Millward Brown shows that branding is a better investment for businesses than advertising in the long term, if marketing budget is limited.