Every time someone uses the hashtag #PepsiChallenge on social media, PepsiCo will donate $1 to the Liter of Light, a nonprofit that provides sustainable lighting to more than 18 developing countries in the deprived regions of the world.
The study based on Nielsen's EEG methodology was being conducted during almost a year since February 2014 through February 2015, and engaged five premium advertisers including Boeing.
Coca-Cola's advertising agency Ogilvy and Mather Paris has created a TV and digital ad with a fairy-tail narrative about the birth and evolution of the contour bottle.
Just 36.6 million people watched the Sunday night's Academy Awards on TV, as opposed to 43.7 million last year, Nielsen reports. The social-media reach was also lower—5.9 million compared to 11.6 million in 2014.
The highly inspirational video epitomizes new Cadillac's philosophy centered around pursuing big dreams.
Over 38,000 people go missing in Australia each year, which equates to around one person every 15 minutes.
The agency conducted a study on how highly acclaimed music impacts the effectiveness of the brand advertising, and also compiled two lists of top 10 ads featuring well-known songs—popular among the U.S. general public (age 18-49) and Millenials (18-34).
Together with the brand activation agency Publicis Chemistry, the charity has launched an online campaign ‘Homeless Health Matters’ that features a 60-second film based on the true story of George, a former homeless.