The company's long-standing advertising partner Leo Burnett has once again set a course for "things that matter"—capturing either happy or sad moments of our life.
The art experiment, conducted specially for the ad purposes, was curated by the Thai textile artist Pitchanan Sornyen.
In the ads, five new items are being tested in an ironical "clash" with some of the travelers' foes: small space, extra space, bad weather, boarding time and business risks.
Specifically, the report analyzes 17 markets showing the fastest dynamics or growth of ad spend in nominal volume.
The 2014 NDS Showreel premiered in Cannes on 19th June and was followed by screenings in London, Milan, New York and Los Angeles.
Earlier in June, Mintel asked 2,000 American respondents if social media drove their purchase decision and nearly 40% people agreed that it “had some influence.”
Puma is rolling out a new platform, Forever Faster, that highlights the brand’s passion towards speed and celebrates the athletes who challenge stereotypes and show the world what “not fast, but faster” really means.
Louis Vuitton promotes the Fall 2014 Shoe Collection with an effort that gets the shoes integrated into the Paris scenery.