Despite a huge Instagram popularity, the app is the most predictable social network in terms of target audience. It was our hypothesis, and the goal of Popsop Research was to prove or refute it.
Tetra Pak, an international food packaging and processing company, together with Global Footprint Network, a sustainability-focused nonprofit, have conducted an online survey of 1,040 U.S. consumers and around the same number of CPG professionals to find out what they know about natural resources scarcity and how they act on that.
The latest Mintel research conducted among the U.S. consumers reveals that over a half of them (51%) consider organic product labeling is just an excuse for manufacturers to charge more; only 35-39% consider that products with organic labeling are actually organic. Just 40% recognize that organic foods are highly regulated, while 38% of the respondents are sure that “organic products” is just a marketing trick and it has no real value.
The U.S.-based content marketing platform BrightEdge has analysed billions of pieces of online branded content using its automated big-data engine Data Cube to find out that engagement is the main driver of content performance. By ‘content engagement’ the agency means a set of such indexes as traffic, conversions and revenue.
Acquity Group, a brand e-commerce and digital marketing company, part of Accenture Interactive, has surveyed 2,035 Americans of 18 y.o.+ to research their shopping decisions made as a result of digital engagement with the brand. Particularly, the study answers the question whether branded content “sells”, and if so—which channels are the most trustworthy.
Born between 1980s and 2000, Millenials were the first so-called digital generation, while their younger siblings Centennials were the first born with smartphone in their palms. Access to technology and information has influenced their behavioral patterns globally. However, technological ‘native-ness’ is not the only trait that differs the two younger consumer age groups, a research by the Futures Company finds.