Diet Coke has released a new commercial as part of its collaboration with Taylor Swift, who became the brand’s ambassador earlier this year. The new 33-second commercial premiered nationally during yesterday’s “American Idol” in the USA. The spot by Droga5 New York arrives one week after Coke’s major rival, Pepsi, unveiled its spot “Mirror” for Pepsi Max starring its global brand ambassador Beyoncé.

Diet Coke is continuing to celebrate its 30th anniversary in Europe, focusing on the “hunk” theme. The brand has teamed up with Channel 4 in the UK to create a new short teaser, featuring the well-recognized faces from the channel’s most popular shows. The new spot follows the “Gardener” commercial, premiered on January, 28, and the promotional video featuring Marc Jacobs, the brand’s new creative director in Europe.

Marc Jacobs replaces Jean Paul Gaultier as the creative director of Diet Coke for 2013. The brand, which celebrates its 30th anniversary in Europe this year, has tapped the fashion designer to design the new packaging (“whimsical, feminine” as he confessed to WWD) for the diet version of the legendary drink and to handle the creative part of the brand’s promotions in 2013. 

Coca-Cola has tapped US pop country singer Taylor Swift as a new celebrity face for Diet Coke. The brand, which last year celebrated its 30th anniversary in the USA, will feature the 23-year old lady in its multi-platform campaign, which is expected to include more than just adverts. According to Ad Age, “executives close to the company noted she will not be involved in the company’s Super Bowl campaign.” Apparently, it’s because the young celebrity, who is gaining her power quite fast in the entertainment business, currently doesn’t have the superstar presence of such performers as Beyonce, who has been tapped by Pepsi and will be headlining the Super Bowl halftime show sponsored by the brand.

The Diet Coke brand, which this year celebrates its 30th anniversary in the UK, is launching a new campaign, designed to evoke powerful overwhelming emotions in every woman. For the maximum effect of the new promotion, the brand has brought back its iconic Diet Coke hunk, who will appear in a new advert of the brand, which will be unveiled on the Diet Coke’s Facebook page at 11:30am on Monday (28 January).

Diet Coke is unveiling the next stage of its collaboration with Jean Paul Gaultier. Following the appointment of the world’s most famous fashion designer as the brand’s creative director back in April 2012, Diet Coke then revealed a Madonna-inspired new packaging for an iconic contour bottle. The new stage sees the Gaultier’s ‘Night and Day’ designer cans, showcasing his famous Breton stripes and lace corset looks, along with a new tattoo bottle hitting stores as a gift with purchase from 17th October in Boots stores across the U.K.