Budweiser to Roll out Patriotic Packaging to Raise Money for Military Families
Budweiser changes its bottle design to help raise $2.5 million for the Folds of Honor Foundation, which provides post-secondary educational scholarships for families of U.S. military personnel killed or disabled while on service.
18 May 2012
Budweiser Offers Fans to ‘Track Their Bud’
Anheuser-Busch's Budweiser beer brand has rolled out a new digital campaign entitled ‘Track Your Bud,’ encouraging fans to trace the origins of the beer they drink to one of Budweiser's 12 US breweries. The initiative reminds of the similar
1 March 2012
Old Spice Invades the Other Brand’s Commercial, the Two-in-One Ad Trend Gains Momentum
Procter&Gamble delivers two brands in one commercial—the company released two ads, in which it puts two products into the spotlight at the same time. One of the adverts starts with a presentation of Bounce Dryer Bar in a laundry room, and while a gentle...
6 February 2012
Budweiser Unveils New ‘Bowtie’ Design
Budweiser has revealed a new design, seen in its can and secondary packaging, that will roll out of U.S. breweries and into the hands of American beer drinkers this summer, before debuting...
4 August 2011
Budweiser Calls up American Males to Grow Beards
One million gallons of water is to be saved if men in the USA will not be shaving from May 17 till June 5, World Environment Day states Budweiser. Each shave they skip saves up to five gallons of...
2 June 2011
Bud Light Comes up with New Way to Personalize Beer Bottle
Bud Light has rolled out an innovative solution to lure even more American beer drinkers. The brand's package innovation dubbed 'My Bud Light' offers consumers to write short messages on the beer label with pointy objects, such as a key or a coin.
25 May 2011
Helping Little People Hit Big Time: New Reality Show from Bud United
Building on the terrific success of reality show 'Bud United: Bud House' that aired during the 2010 FIFA World Cup, Budweiser is going to roll out another sensational project entitled 'Bud United: The Big Time'. This is a next-gen project launched in course of the Bad...
17 May 2011
Reality Shows in Brands’ Reality
Now, with AR being probably the most powerful advertising tool in the set of ‘reality' features used for promotion, let’s look back at another, traditional ‘reality’ promotional approach, which still works perfectly. TV commercials with their made-up plots, characters and dialogues can...
26 April 2011
Brandcameo Product Placement Award 2010: Apple Wins Top Product Placement Award for Second Year
Product placement eliminates the border between today’s movies and commercials, making films look like extended adverts, packed with multiple (usually) brand products. The trend isn’t new, but over the recent years it has been really blooming, and that’s why it deserves to be...
23 February 2011
jkr Developed Design for Budweiser ‘66’
Budweiser has something new for its loyal fans—the UK launch of Budweiser ‘66’ lightly carbonated beer with a touch of sweetness for a smooth, easy taste at 4% abv was announced back in April 2010, and now the alcohol brand is happy to present its new product in packaging...
31 August 2010
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