Stora Enso, a European and global leading provider of sustainable fiber-based packaging solutions, has conducted an interesting research to learn if Millenials (consumers born between 1980 and 2000) value sustainability in packaging, how eco-friendly packaging influences purchasing decisions, and if it helps increase sales for CPG (consumer packaged goods) companies worldwide.

McDonald’s has rolled out specially designed French fry packaging for the first time it its history, in celebration of the forthcoming FIFA World Cup. The new packaging features stunning artwork by an international pool of 12 artists—each of them created an original street art visual for one of the packs. Additionally, the mini-buckets feature a key to opening a specially created AR app for further engagement with the brand’s fans.