Responding to the continuously slumping sales in all major markets including the US, McDonald’s CEO and President Steve Easterbrook announced May 4 the company’s restructuring plan.
Stora Enso, a European and global leading provider of sustainable fiber-based packaging solutions, has conducted an interesting research to learn if Millenials (consumers born between 1980 and 2000) value sustainability in packaging, how eco-friendly packaging influences purchasing decisions, and if it helps increase sales for CPG (consumer packaged goods) companies worldwide.
McDonald’s has rolled out specially designed French fry packaging for the first time it its history, in celebration of the forthcoming FIFA World Cup. The new packaging features stunning artwork by an international pool of 12 artists—each of them created an original street art visual for one of the packs. Additionally, the mini-buckets feature a key to opening a specially created AR app for further engagement with the brand’s fans.
Laboratoires Oenobiol launches Novalgic, a treatment designed to relieve painful joints. A brand identity and packaging solution created by Dragon Rouge. The company has decided to reinforce its positions in the healthcare segment with the launch of Novalgic, a dietary supplement designed to relieve painful joints.
Bacardi‘ s Bombay Sapphire Christmas edition was developed by Durero Packaging group from Spain. The carton box with many metallic blue effect layers was the right pack to put a bottle with a precise gin for the snowy season. It seems to have too much paper involved, but that’s winter, and even bottles should be wrapped nicely and warmly so that the drink won’t freeze.
The West Indies Sugar & Trading Company Ltd have launched new packaging for their flagship Plantation Reserve Sugar designed by Lewis Moberly. The unique cube structure is designed to stand out on shelves in the UK and across the Caribbean. It tells the story of the very particular rich terroir of Barbados which defines the sugar’s distinctive taste.