Natural food scarcity amid the exponentially growing population of the planet questions the future of agriculture and challenges food manufacturers, engineers and bioscientists to discover new sustainable solutions.
Our choices in the supermarket may be more irrational than we think. Consumers may say that they pay more for eco-friendly food because it’s healthier, however, what really drives their purchasing decision in regard to pricey groceries is status of a product, a new research from Lund University, Sweden, finds.
Mintel and Leatherhead Food Research have released a study that shows that natural colors are overtaking artificial/synthetic colors in food on the internatioanl scale. According to the research, the global sales of natural colors exceeded those of artificial ones, meaning that food and drink products all around the world now feature more organic components than before.
Warren Buffett’s Berkshire Hathaway is jointly acquiring H.J. Heinz Co., the manufacturer of the world’s favorite ketchup, as well as baked beans, potatoes and sauces. The co-investor in this deal is 3G Capital Management, which is expected to take day-to-day decisions in the future. The $28 billion deal ($23.3 billion plus debt), which is largest ever in food industry, is to be finalized later this year.
Glacéau vitaminwater, the Coca-Cola Company-owned flavoured water enhanced with vitamins and minerals, relaunches with the new formula and and a fresh brand look in the UK. All variants will contain 30% fewer calories due to a natural stevia-based sweetener, and, overall, even more vitamins and minerals.
PepsiCo is launching the first new advertising campaign for its flagship Pepsi-Cola in three years. The company paid less attention to its biggest brand after it slipped to No. 3 in U.S. soda sales last year, trailing not only Coke but Diet Coke. This summer brings a new wave to the brand’s life and results in a bit provocative TV-ad campaign where Coca-Cola’s Santa hangs out on a beach with a can of Pepsi, telling a barman he’s on vacation. The strapline is ‘Summer time is Pepsi time’.