Metalworks, the R&D branch of the media agency Maxus predicts that in the next decades technology will redefine the food and drinks industry as well as our attitude to nutrition.
The research conducted by the group of professors from Lund University proves that consumers can't evaluate the quality of a food product not linking it with the status of its brand.
The revelation earlier this year that Pizza Express serves Halal chicken in every chicken dish without stating it on the menu was another dent in consumer confidence in brands following the horse meat scandal of last year.
Following the sixteenth FAB Awards, juror Nicola Davies, Planning Director at Sid Lee Amsterdam, reflects on the FABulous ceremony.
Mintel and Leatherhead Food Research have released a study that shows that natural colors are overtaking artificial/synthetic colors in food on the internatioanl scale.
The $28 billion deal ($23.3 billion plus debt) is to be finalized later this year.
All eight flavour variants will be relaunched with a new clearer label and healthier stevia-based sweetener and other ingredients.
PepsiCo is launching the first new advertising campaign for its flagship Pepsi-Cola in three years. The company paid less attention to its biggest brand after it slipped to No. 3 in U.S. soda sales last year, trailing not only Coke but Diet Coke. This summer brings a new wave to the brand’s life and results in a bit provocative TV-ad campaign where Coca-Cola’s Santa hangs out on a beach with a can of Pepsi, telling a barman he’s on vacation. The strapline is ‘Summer time is Pepsi time’.