
Electrolux will open The Cube, an original dining concept in Milan on December 19. The concept is a celebration of Electrolux Professional Heritage as well as of Scandinavian design and gastronomy trends which inspires the...
1 December 2011

Delicious food is just one side of gastronomy, which also has a much more unpleasant facet, waste. Unilever Food Solutions commissioned a new World Menu Report entitled 'Sustainable Kitchens: Reducing Food Waste' (
16 November 2011

The new look and feel for the brand re-establishes Baltimor as a trusted, high quality Russian brand. Anthem has taken iconic Russian imagery and strengthened the branding, maximising its relevance to the target audience.
7 November 2011

International Design Consultancy P&W have designed the seasonal branding for Tesco’s US chain Fresh & Easy Neighborhood Market. The holiday branding solution was implemented on their...
7 November 2011

Brand design agency Coley Porter Bell is creating a new identity for Morrisons’ extensive own brand range as part of the retailer’s push to strengthen the brand and increase the share...
31 October 2011

Brand development agency Anthem Worldwide, part of Schawk, Inc., have undertaken a major brand refresh for Unilever’s Russian dressings brand, Calvé, which encompasses...
31 October 2011

Blue Marlin's two very different projects have been recognised by the renowned Design Business Association Design Effectiveness Awards in 2011.
21 October 2011

Reckitt Benckiser (RB) launches crazieRBrands, a suite of eight fast and fun online and mobile mini-games, developed in partnership with RB’s creative agency The Workroom and social game specialists TAMBA, who designed and developed the games. RB continues to enhance its online...
20 October 2011

Design consultancy P&W have designed a range of premium imported Italian pasta for Tesco’s US chain Fresh & Easy Neighborhood Market. The 6 strong range consists of long and short cuts.The...
18 October 2011

Each century and each decade has its own food trends, which arise from changes in the modern culture and influence the culture simultaneously. So, culinary can be named one of the most powerful tools in shaping tomorrow’s attitudes and likes, and that’s why we need to know these tendencies....
18 October 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

