The legendary canned meat producer Spam is launching the “Break the Monotony” social-media campaign, featuring the brand's first-ever spokescharacter, Sir Can-A-Lot. The marketing initiative by BBDO Proximity Minneapolis is rolling out across the brand’s YouTube channel, Facebook page and Twitter feed, encouraging the U.S. community to take a fresh look at their everyday eating habits.
Mintel and Leatherhead Food Research have released a study that shows that natural colors are overtaking artificial/synthetic colors in food on the internatioanl scale.
Sometimes you have to be brave. You have to admit that your lovely (design award winning work) is not doing the job, that it is supposed to do. You have to swallow the arguments from the design critics who will say that you’ve ‘gone backwards’.
This week has been very fruitful in terms of package design projects released by some leading UK and US studios. Here is a brief round-up of the freshest packaging works worth featuring.
Package design and visual communications have been developed by Dragon Rouge's London office.
Working with two different agencies from its design roster, British retailer unveils visual overhaul for the two product ranges: fresh soups and baby care products.
International branding and design agency Pentagram last week unveiled two newest projects: Hot Bread Kitchen's New Identity and Weight Watchers' Rebrand.
packaging has to be judged on how it affects consumer purchasing behavior. If packaging isn’t a huge asset in selling product and cementing brand loyalty on the retail shelf—if it doesn’t convey the brand story—it simply isn’t effective, no matter how pretty it is.