Kronenbourg 1664 Is 'Slowing the Pace' with Madness
Beer and music do match. This was proved by numerous partnerships and collaborations with performers launched by many brands including Heineken, Grolsch, Carlsberg, as well as premium lager brand Kronenbourg 1664, which is to...
31 May 2011
Heineken Has Arranged 'The Date' as Part of the Open Your World Campaign
Heineken, which launched its hilarious Open Your World campaign in December 2010 with the 'The Entrance' spot, is now coming up with a new stunning video, the long-awaited second spot of the campaign. The film, which premiered...
26 May 2011
Heineken USA Renews Their Promise to Grant Consumers Access to Music's Freshest and Hottest Experiences Nationwide
Heineken is pleased to announce that they will be continuing their tradition of offering discoverable music experiences to their consumers, by expanding their annual summer music program.
25 May 2011
Heineken Is Getting Ready for New Music Activations
Parisian office of Raison Pure has designed vibrant packaging for the ‘music-inspired’ special-edition Heineken range, which is to become the brand's major medium of the “join the green line” concept.
18 May 2011
Amstel Shines 'The Bier Drinker's Light' on US Consumers
Heineken USA has launched 'The Bier Drinker's Light', a new advertising campaign for its imported light beer product...
18 May 2011
Newcastle Ale Rolls Out 4 New Limited Edition Brews, Launches TV Campaign in USA
Newcastle Brown Ale, that is imported in the U.S. by Heineken USA, Inc., is rolling out four new limited edition tastes that will be available which for a limited time at select neighborhood pubs or stores throughout 2011.These limited time offer represents the...
27 April 2011
Heineken and the Tribeca Film Institute Partner in Support of American Latino Filmmakers
Heineken USA is expanding its longstanding partnership with the Tribeca Film Festival by establishing the Heineken Voces Grant in support of American Latino filmmakers. Heineken Voces is a grant under the Tribeca Film Institute Latin American Media Fund, that will...
26 April 2011
Heineken Invites Young Designers to Co-Create Future Nightlife Concepts
Heineken revealed plans for a new design program, termed the ‘open design explorations,’ that will create vibrant new concepts for bars, clubs and social spaces. The first project in the program will launch in June 2011 and will invite emerging design talent from around the...
18 April 2011
RPM Agency Creates Bowtime Bars at Strongbow Festivals
For over 13 years London-based RPM agency has worked with cider brand Strongbow on their festival activation to create the Strongbow Bowtime Bar that represents a uniquely structured dance arena inviting consumers in to relax...
14 April 2011
Heineken International Starrs in a New Documentary for National Geographic
Heineken becomes a title hero of the first episode of the new European season of Mega Factories, the series of documentaries broadcast on the National Geographic Channel. Mega Factories Heineken TV documentary will be aired in the Netherlands, Belgium, Luxembourg, Sweden and...
23 March 2011
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