Exciting Blend of Music and Beer—BeerTender Touch Edition
As part of its long-time partnership with Heineken Company, The Brand Union has introduced the Beertender Touch Edition: High-tech beer machine featuring 2 built-in speakers, a backlit touch keyboard, I-Pod dock, a...
18 March 2011
Heineken Reseases a ‘Thank You’ Viral Video to Celebrate 1 Million Facebook 'Likes'
Each of the brands thanks to its Facebook friends in their own way. Recently, Porsche has presented its 911 GT3 R Hybrid model adorned with the signatures of more than 27,000 Porsche followers to mark the brand’s reaching
17 February 2011
Heineken Announced as London 2012 Olympics’ Official Beer Sponsor
The London Organizing Committee for the Olympic Games and Paralympic Games (LOCOG) has appointed Heineken UK, Britain’s leading brewer, as Official Lager Supplier and sponsor of London 2012 in a tier three sponsorship deal.
3 February 2011
Top 10 Global Rebrands of 2010
This year was quite a controversial one for brands, which decided to update their logos and global overall look—well-accepted, slightly noticeable or even completely disastrous. We at Popsop have flipped through the news of 2010 and made up a list...
21 December 2010
Heineken ‘Opens Your World’ with a New Global Tagline
While its rivals Guinness and Grolsch are releasing mini projects inspired by the upcoming Christmas celebrations, Heineken has made it...
20 December 2010
Heineken Illuminated the Night with Innovative Black Light Bottle
Heineken USA launched the STR Bottle, an upscale aluminum bottle that when viewed under the black light of a club illuminates to reveal a previously hidden pattern of stars and trails. In addition to its interactive black light properties, the 16-ounce STR Bottle displays a...
14 December 2010
VBAT Rebrands Mexican Brewery Following Heineken Take-Over
VBAT, the Amsterdam-based award-winning brand development agency, is unveiling the new brand identity for Mexican brewery, Cuauhtémoc Moctezuma based in Monterrey. The change in direction follows Heineken’s...
9 December 2010
Mark van Iterson, Manager Global Heineken Design & Concept,—on the global roll-out of the new iconic Heineken bottle
"We believe that with one recognizable bottle the global Heineken brand will be further strengthened. With uniformity comes even greater impact. The bottle will reinforce the new packaging visual identity which has already been applied to the contemporary tactile can and embossed glasses that...
6 December 2010
Heineken Launches New Iconic Bottle across the Globe
On December 1, Heineken announced the global roll-out of the new iconic Heineken bottle, completing the redesign of its global brand packaging range. The restyling aims to streamline the visual identity and make the brand even more consistent and recognizable in all 170 markets...
6 December 2010
Heineken Joins Beverage Industry Environmental Roundtable
Heineken has joined the Beverage Industry Environmental Roundtable (BIER), a technical coalition of leading global beverage companies working together to advance the standing of the beverage industry in the...
22 October 2010
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