
Hennessy has presented the second bottle in the brand's Privilege Collection. The iconic cognac’s bottle is redesigned to present an extra class alcohol in a modern translucent platinum glass with metallic purple trim inspired by a starry night. Logos are etched in...
25 October 2011

Hennessy now has black ‘crossed’ eyes thanks to one of the most eccentric and unconventional artist, KAWS, who also belongs to the roster of most celebrated talents in...
19 July 2011

Hennessy introduced Hennessy Black brand in the United States after almost 50 years of new product introduction silence. On 6 June, the brand celebrated its one year anniversary in NYC. With position as a nightlife drink, Hennessy Black supported its image celebrating together...
11 July 2011

Hennessy announced its selection of world-renowned DJs, Samantha Ronson and D-Nice, as the ambassadors of the Hennessy Black Done Different DJ program. Holding true to the nightlife spirit of Hennessy Black, this national DJ program was kicked off in...
29 March 2011

Hennessy, one of the most popular cognacs in the world, which pays tribute to visual art and music as well as to mixology with its numerous projects, launched eight-city tour Hennessy Remixed across the USA. For this, the brand has once again teamed up with celebrity...
7 March 2011

Beginning of 2011 turns out to be a hot time for Hennessy. This luxury cognac brand celebrates the start of the new year by launching two limited edition products.It's become a tradition for Hennessy to present XO limited edition at the beginning of each year since 2007. So,...
18 January 2011

Hennessy, the world-renowned cognac brand launched "Blending of Art", a project that combines creativity and collaboration in an effort to create priceless works of art. In course of this campaign,...
20 October 2010

Hennessy will bring cities around the U.S. a truly unique experience that blends the world's best music, culture and art through Hennessy Artistry 2010. Hosted exclusively by Hennessy, the...
18 August 2010

Hennessy announces a limited edition bottle in tribute to the 200th anniversary of the independence of Mexico. Elegantly presented, each bottle is individually-numbered and packaged in a collectible gift box wrapped with vintage art showcasing Hennessy's proud legacy in Mexico....
27 July 2010

Hennessy, the number one selling cognac in the world, is appealing to a hip generation of consumers with the launch of its limited edition Hennessy V.S. flask sleeves, this summer's must-have accessory.The new, customized Hennessy V.S. flask sleeve is the first of...
28 June 2010
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
