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Sustainable Brands Conference 2012
  • Hennessy Celebrates 50th anniversary of the Independence of Jamaica with a New Limited Edition Bottle

    Hennessy Celebrates 50th anniversary of the Independence of Jamaica with a New Limited Edition Bottle

    Hennessy Cognac has unveiled an exclusive Hennessy VS Limited Edition bottle to celebrate the 50th anniversary of the Independence of Jamaica.

    3 May 2012

  • Hennessy Asks: What’s Your Wild Rabbit?

    Hennessy Asks: What’s Your Wild Rabbit?

    Hennessy has launched a campaign revolving around wild rabbit—no, not as Easter mascot, but as a symbol of motivation which drives us to uncovering new treasures and reaching new heights. For the hilarious,...

    4 April 2012

  • Hennessy Has Unveiled Its New Privilege NyX Collector Bottle

    Hennessy Has Unveiled Its New Privilege NyX Collector Bottle

    Hennessy has presented the second bottle in the brand's Privilege Collection. The iconic cognac’s bottle is redesigned to present an extra class alcohol in a modern translucent platinum glass with metallic purple trim inspired by a starry night.  Logos are etched in...

    25 October 2011

  • Hennessy Teamed up with KAWS on a New Label Design

    Hennessy Teamed up with KAWS on a New Label Design

    Hennessy now has black ‘crossed’ eyes thanks to one of the most eccentric and unconventional artist, KAWS, who also belongs to the roster of most celebrated talents in...

    19 July 2011

  • Hennessy Black Celebrated its One Year Anniversary with DJ Cassidy

    Hennessy Black Celebrated its One Year Anniversary with DJ Cassidy

    Hennessy introduced Hennessy Black brand in the United States after almost 50 years of new product introduction silence. On 6 June, the brand celebrated its one year anniversary in NYC. With position as a nightlife drink, Hennessy Black supported its image celebrating together...

    11 July 2011

  • Hennessy Black Introduces New Official 2011 Hennessy Black 'Done Different' DJs

    Hennessy Black Introduces New Official 2011 Hennessy Black 'Done Different' DJs

    Hennessy announced its selection of world-renowned DJs, Samantha Ronson and D-Nice, as the ambassadors of the Hennessy Black Done Different DJ program. Holding true to the nightlife spirit of Hennessy Black, this national DJ program was kicked off in...

    29 March 2011

  • Hennessy Remixed Tour Shakes up the U.S.

    Hennessy Remixed Tour Shakes up the U.S.

    Hennessy, one of the most popular cognacs in the world, which pays tribute to visual art and music as well as to mixology with its numerous projects, launched eight-city tour Hennessy Remixed across the USA. For this, the brand has once again teamed up with celebrity...

    7 March 2011

  • Hennessy Launches Two Limited Editions in January

    Hennessy Launches Two Limited Editions in January

    Beginning of 2011 turns out to be a hot time for Hennessy. This luxury cognac brand celebrates the start of the new year by launching two limited edition products. It's become a tradition for Hennessy to present XO limited edition at the beginning of each year since 2007. So,...

    18 January 2011

  • Hennessy Experiments on 'Blending of Art'

    Hennessy Experiments on 'Blending of Art'

    Hennessy, the world-renowned cognac brand launched "Blending of Art", a project that combines creativity and collaboration in an effort to create priceless works of art. In course of this campaign,...

    20 October 2010

  • Hennessy Announces Q-Tip and The Roots as 2010 Hennessy Artistry US Curators

    Hennessy Announces Q-Tip and The Roots as 2010 Hennessy Artistry US Curators

    Hennessy will bring cities around the U.S. a truly unique experience that blends the world's best music, culture and art through Hennessy Artistry 2010. Hosted exclusively by Hennessy, the...

    18 August 2010

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Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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