The effort will go even more personal by including both people’s names and family roles like “Mum” and “Dad,” allowing people to share the bottles with parents.
Campari is continuing its art narration through on-bottle canvases with the latest installment of the Art Labels series.
The ABSOLUT Karnival limited edition has been developed to demonstrate the vibrating nature of one of the most spectacular events, carnivals.
To celebrate its 150th anniversary, the MARTINI vermouth brand is launching a versatile program that embodies the legendary Italian “gioia di vivere.”
Being appointed a new sponsor for the Eurovision Song Contest 2012 in Azerbaijan, Baltika Baku Brewery has introduced a completely new design for its popular local brand Xirdalan, created by CARTILS.
On the heels of the recent ABSOLUT London release, the legendary vodka brand has launched another city-inspired bottle, which this time is dedicated to Turkey’s Istanbul. Designed by local Turkish artist Yigit Yazici, the new ABSOLUT Istanbul, which has no oriental touch and traditional sublime vignettes, but still pays tribute to the city’s iconic emblems, Galata Tower and the Istanbul strait of Bosphorus in vibrant colours.
Wren & Rowe, international London-based brand consultants, have redesigned the Arsenalnoye Traditional beer brand for the Russian brewing company Baltika which takes 39.7% of the market, and is part of the Carlsberg Group.
Adelholzener Alpenquellen and Landor Associates redesigned the bottle labels of the disposable and reusable Adelholzener mineral water as well as the bio juice spitzers. The new label design gives the consumer the impression that they are instantly entering the pure and untouched mountains of the Bavarian Alps. With the new disposable PET bottle designed by Landor, the Adelholzener mineral water, the only German mineral water from the Bavarian Alps, and bio juice spritzer can now enjoy an attractive and yet practical packaging.