In a bid to get as much coverage in earned media as possible, the wise Absolut’s marketing team at Pernod Ricard UK has commissioned the London-based digital art group 15 Folds and 14 more artists and creatives to interpret their vision of fame through a series of 15 satirical GIF images.
In the time of the London Design Festival 2014, beer brand Heineken will once again demonstrate its passion for creativity, design and night life. Twenty young urban, interior and light designers from Warsaw, New York, Mexico City and Singapore, earlier commissioned by the brand, will represent their project of a branded pop-up lounge bar which will travel the world after its debut in London.
How to shape the direction of creative thinking and get the desired result for a company? The right brief can do so, Adrian Goldthorpe, Managing Director of the London office of Lothar Böhm Associates, argues. In this interview to Popsop, Adrian tells about the difference between the Basic and Magic briefs.