Adidas Originals returns its celebrated Stan Smith shoes style, created back in 70s and named after the former World No. 1 American tennis player, with a high dose of creativity sourced from a star-studded collective. For two previous years, the legendary model has been accumulating energy for a spectacular come-back. The sportswear giant is now inviting its fans to visit a dedicated exhibition that will feature the footwear silhouette re-imagined by such celebrities as Kate Moss, Naomi Campbell, Sir Elton John, Boy George, Sharleen Spiteri, Carl Hopgood, Judy Blame and Kylie Minogue to name a few.
BMW and London’s Tate art gallery announce the program for 2013 BMW Tate Live. Started last year, BMW Tate Live is an international four-year creative partnership, which focuses on performance and interdisciplinary art in the gallery and online and aims to bring a new artistic developments to art lovers across the globe. The 2013 program includes two major pillars, BMW Tate Live: Performance Events (free and ticketed life performances within actual spaces) and BMW Tate Live: Performance Room (live performances hosted exclusively for online streaming for intentional viewers simultaneously). Plus, they will throw BMW Tate Live: Thought Workshops, which will include a range of participatory discussions.
Iconic British spread Marmite has launched a pre-Christmas campaign for its Gold version in London encompassing both social media and DOOH channels to give its fans a munite of fame.
As a first stage, Marmite invited all its fans (and even foes) to have some fun with its new app allowing to submit users’ photos which then appear on a large digital screen of the famous Christmas lights on Oxford Street.
Why should aspirational products be the only ones that are well branded when actually these untouchable items say far more about our chosen lifestyle than any other?
It’s that time of year again. Time for the Christmas List. Or, lists plural, to be precise. As the battle of the brands hots up for Christmas 2012, we are inundated with lists of the best food choices, the best price deals, the top ten toys…
Even those Londoners who are absolutely indifferent to games in general and newly released Xbox360’s «Halo 4″ in particular, couldn’t have missed a spectacular aerial lighting performance, which the game publisher organised yesterday to celebrate the launch of the next blockbuster installment in the UK.