Building on its previous success in the UK, this campaign will be massive and multi-platform, and roll out across digital, TV, social media and in-store activations.
The report includes analysis of 800 brands mentioned in either positive or negative online conversations.
The brand has researched that 80% of women write negative posts on social media about their own appearance.
Users will be able to download the CP app, register, create teams of five people or less—in order to complete real sporting challenges and collect scores.
The most popular apps in the U.S. in 2014 were the social ones: a Facebook app (118 unique monthly users, 15% year-on-year rise since 2013), a Google Search (90,7 million monthly users), and a YouTube app (88,3 million unique monthly users).
Based on some refreshingly clear values, the key difference with Ello is its rejection of companies targeting people as products through the commercialisation of their data. This value of privacy has grabbed the attention of the nation, so what can brands learn from this?
This in-depth analysis, carried out by marketing consultant and author Peter Field, aims to define the most effective social campaign's strategies by finding a link between the volume and quality of the "earned media" coverage (i.e. social impact) and an overall business results of a brand (i.e. ROI or other core business metrics).
Each insta-collage is made of nine Vine videos that are revealed daily through September the 3rd. The effort is to promote MX-5 Roadster model in Canada among 18-to-35-year-old drivers.