This in-depth analysis, carried out by marketing consultant and author Peter Field, aims to define the most effective social campaign's strategies by finding a link between the volume and quality of the "earned media" coverage (i.e. social impact) and an overall business results of a brand (i.e. ROI or other core business metrics).
Each insta-collage is made of nine Vine videos that are revealed daily through September the 3rd. The effort is to promote MX-5 Roadster model in Canada among 18-to-35-year-old drivers.
Earlier in June, Mintel asked 2,000 American respondents if social media drove their purchase decision and nearly 40% people agreed that it “had some influence.”
The Chipotle Mexican Grill will be rolling out a large-scale giving-away one-week event in London to visitors of a hidden 24-hour website.
For this project, the artist has retrieved 100 bags received in Winterbach in Swabia, 50 of which were then covered with a layer of acrylic paint.
Tapping into the “collaborative consumption” trend, the furniture online store Made.com in the UK has encouraged current and potential customers to reach out to each other in physical space and share experience.
46% of professionals worldwide think that “work friends are important to their overall happiness” because it generates positive atmosphere.
Cadbury Australia has teamed up with Red Agency to introduce a new take on how to harness social media data.