popular Consumer Insight
Nevertheless, branded content is least likely to be shared on social media.
The 47-page report "The state of Social Media 2015" by the U.S. analytics firm explores work processes, challenges and functional needs of social-media teams of small, mid-sized and enterprise companies.
Latest research by Social@Ogilvy and SurveyMonkey show that only 19% of all brand followers can be regarded as 'promoters.'
Building on its previous success in the UK, this campaign will be massive and multi-platform, and roll out across digital, TV, social media and in-store activations.
The report includes analysis of 800 brands mentioned in either positive or negative online conversations.
The brand has researched that 80% of women write negative posts on social media about their own appearance.
Users will be able to download the CP app, register, create teams of five people or less—in order to complete real sporting challenges and collect scores.
The most popular apps in the U.S. in 2014 were the social ones: a Facebook app (118 unique monthly users, 15% year-on-year rise since 2013), a Google Search (90,7 million monthly users), and a YouTube app (88,3 million unique monthly users).