The airline raises funds through in-flight recycling program and helps build homes for those in need together with the non-profit organization ‘Habitat for Humanity‘ (HfH). So far, Delta employees have helped to build 199 homes in 11 countries where HfH operates.
Diageo, the world’s No 1 sprites maker, announced today the launch of the new innovation programme called Diageo Technology Ventures that will select eight technology startups that will have to work on four briefs on smart technology to control excessive drinking and theft of alcohol drinks at retail.
P&G’s female hygiene care brand Always is launching a campaign that celebrates the “Like a Girl” phrase, which is traditionally considered quite insulting. These words are usually said to influence a teen girl and make her feel uncomfortable when she behaves in a “childish” way, but should this phrase sound so bad? In fact, a little miss’s stereotype-free and free-style approach is awesome, and doing things “like a girl” is in fact great as this means doing things with strength and confidence.
Samsung is taking its charitable initiatives to a new level by releasing four films narrating stories of two physically challenged kids, whose life was significantly improved thanks to the company’s donation. The support was provided to them as part of the “Dream and Hope to Youth” initiative, launched in China to provide more youth education and medical volunteering opportunities in the region.
Jamba Juice has teamed up with The DanceOn Network to encourage consumers across the USA to show their best dance moves for a chance to get awesome juicy prizes. The Blend in the Good competition is accepting videos in which consumers spread the ultimate dancing energy, blending various dance styles and moves.
Starbucks is helping its US employees obtain bachelor’s degree though a unique collaboration with Arizona State University (ASU). The Starbucks College Achievement Plan comes as a first-of-a-kind initiative aimed to provide the company’s younger part-time and full-time partners with an opportunity to get a bachelor’s degree with full tuition reimbursement.
M&C Saatchi has created a lovely vibrant campaign for Transport for London, centering on the upcoming Tour de France cycle race in London, slated for July 7. The campaign that encompasses outdoor, press, digital and radio promotes the event and, which is yet more important for the Londoners, tells about the free routes on the day of the competition.
Grey Group Singapore collaborated with the Singapore Association for the Deaf to create an app that helps deaf people “hear” the sounds of the world around them. The Android application titled “Hearing Aide” turns regular smartphones into devices that guide hearing-impaired people using various non-audible notifications.
Cadbury continues to add new valuable elements to its Cadbury Bicycle Project, launched by the confectionary brand in 2009 to give kids in deprived regions a better access to schools. The brand has designed and created a custom generator for bikes that will help turn all rides to school into electricity that can be used to charge a removable light to literally lighten up the life of a kid after school.