As the UK is totally obsessed with the royal family life in general and the first birthday of Prince George in particular, Samsung wanted to draw Brits’ attention to ordinary people around them. The tech brand teamed up with Cheil UK on a tongue-in-cheek outdoor campaign that celebrated birthday of George—not the royal baby, but George Jagger, a kid from a family living in Matlock, Derbyshire.
technology
Google is running a new series of its Impact Challenges in Australia, the UK, US Bay Area, Brazil and India. The annual competition asks local nonprofits to submit their innovative ideas on how to improve the world, and provides funding to implement the winning projects selected by the global public.
The team behind the free fitness tracking Human App, which motivates users to move at least 30 minutes during the day, has analyzed how people prefer to move around in their cities in different parts of the world. As part of the study, 7.5 million miles of activity—walking, running, cycling, and motorized transportation—were analyzed.
As part of its Art, Copy & Code program, designed to offer a fresh take on advertising, Google is partnering with Nike to re-think its traditional AdWords platform with a soccer in mind. Together, they developed a customized user-friendly mobile ad system that reacted to what was being shown on TV during real-time games.
Dell has released a mockumentary that describes its “recently opened” center for selfie-improvement. While many criticize the selfie phenomenon, Dell decided to seize the movement and build a whole campaign on it. The effort is rolling out on the brand’s corporate tumblr page that is full of micro content that revolves around past and present of selfies.