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  • ABSOLUT Mixed Vodka and Wine to Reveal ABSOLUT TUNE

    ABSOLUT Mixed Vodka and Wine to Reveal ABSOLUT TUNE

    ABSOLUT developed a new drinking experience which fuses the ABSOLUT VODKA and the finest wine. This resulted in ABSOLUT TUNE

    25 August 2011

  • Santa Margherita: Pinot Grigio 50th Anniversary

    Santa Margherita: Pinot Grigio 50th Anniversary

    Santa Margherita launched Pinot Grigio fifty years ago and was the first company to sell the variety commercially. Today the brand is the largest selling Pinot Grigio in the world. The variety is particularly popular in the USA and Santa Margherita is the by far...

    26 May 2011

  • Blossom Hill Launches The Vineyard Collection Designed by Bloom

    Blossom Hill Launches The Vineyard Collection Designed by Bloom

    The Blossom Hill wine brand is launching a new range of premium blended wines exclusively at this year’s Annual Californian Wine Tasting Event on March 22.The Vineyard Collection is the biggest innovation project from Blossom Hill to date and will create a new...

    10 March 2011

  • Wren & Rowe Has Designed Label for the Archanus Wine

    Wren & Rowe Has Designed Label for the Archanus Wine

    Brand consultants Wren & Rowe have developed Archanus label, the first brand of European wine produced from grapes grown using 100 percent homeopathic agriculture.Tiny amounts of...

    26 January 2011

  • Wine Branding for European Markets: Expert Insight

    Wine Branding for European Markets: Expert Insight

    Europe loves wine. Sure, Belgium has its beer and Britain (and France) its cider, but really, wine is the most popular drink on the continent.And as the rise of ‘branded’ wines continues apace, Europe has not been exempt. While the modern focus on branded wine tends to look ...

    John Mathers, Holmes & Marchant

    12 November 2010

  • "Fledgling Wine"—New Product from Twitter

    "Fledgling Wine"—New Product from Twitter

    Twitter, the world's No.1 social network turns out to have much more genious inventions in store than just microblogging. "Fledgling" is the name of a new product presented by Twitter. But this time it has more to do with wine and charity than with social networking....

    3 November 2010

  • Leila Is the Rosé Wine That ‘Seduces Egyptian Youth’

    Leila Is the Rosé Wine That ‘Seduces Egyptian Youth’

    Being smple, fresh, easy to drink, Leila is the first rosé from the Gianaclis Domain that expands the range of red and white wines of high quality, grown, vinified and bottled at the domain in the Nile Delta.Taken over by Heineken International in...

    14 October 2010

  • Martini Prosecco Sparkling Wine Comes to Russia

    Martini Prosecco Sparkling Wine Comes to Russia

    This hot summer, the Russian portfolio of Martini sparkling wines, which already includes Martini Asti, Martini Brut and Martini Rose, welcomes a new addition, Martini Prosecco. This organic dry sparkling wine, produced in the north-eastern part of Italy, has apple and peach...

    21 July 2010

  • Jordan Jelev Designs Label for 'Telephone' Wine

    Jordan Jelev Designs Label for 'Telephone' Wine

    Jordan Jelev, a renowned designer from Bulgaria, has unveiled his new work for the +359 wine brand. The new work is performed in a festive style, and will certainly attract those who want to combine pleasure from tasting the drink with pleasure from marvelling the visual rendering. 

    25 June 2010

  • Carnaby Brown — Fruity Start of the Evening Drink

    Carnaby Brown — Fruity Start of the Evening Drink

    Branding and design agency wonderlandWPA has taken an innovative approach to brand design in the drinks industry. Twelve months ago the agency was approached by entrepreneur Aisling Young, which needed an agency with true drinks...

    8 April 2010

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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