The Maximize agency from Mindshare Group Russia has implemented an unusual project for promoting a new LG SL 9000 LED TV range. The campaign taglined “Borderless reality” is rolling out in Moscow.
The huge LCD TV frames were installed at Vorobyovy Gory and at the Moscow airports — Sheremetyevo, Vnukovo, Domodedovo transparent stickers featuring the SL9000 have been placed on windows of waiting halls and cafes. The campaign, which started in December 2009 will be on through February 2010. More than 100 stickers are used for the promotion.
The core of the concept is that LCD TV helps you get inside of what is behind the screen, when all the borders between the reality, the audience and world of technologies are erased.
