After the last year’s scandal with Greenpeace, Mattel is running a new global marketing campaign to promote its Barbie doll brand. The more than 50 years old brand encourages girls to ‘See What Happens When You Play with Barbie.’ The TV commercials are complemented by an augmented-reality online destination and apparel for girls.
Year: 2012
Stella Artois, the beer brand, which traditionally integrates the French cinema aesthetic of the 60s into its advertising projects (the series of ‘She is a thing of beauty’ adverts and the King of Cannes competition are just a few examples), is now digging deeper into the past and pays tribute to the rich over 600-year history of brewing in Belgium, the brand’s motherland. This time, Stella Artois makes the Chalice the key element of the new outdoor advertising campaign in the UK—the iconic beer glass, the signature image of the brand, has been incorporated in the promotional projects before, but it hasn’t been the key image as the ads were rather focusing on the brand’s 9-step pouring ritual and visual style of people and environment.
The dose of love the brands shared with the world on Valentine’s Day was so big that we still feel it. For the lasting effect of the holiday, Moët & Chandon has teamed up with renowned graffiti artist André, to create a new limited-edition lovely packaging for its Rose Imperial champagne that allows to personalize the bottle and launched the ‘Tag Your Love’ campaign featuring the highly recognizable smiling Mr. A character ahead of V-Day.
Traditionally, February of a leap year (and 2012 is one of them) is a month of reversed relationship as women can freely propose to a men on the last day of month. While Renault is supporting only ladies by encouraging them invent new and astonishing ways of proposing, Hendrick’s Gin is teaching both male and female consumers how to not to be a gentleman (for men) or how to trap your potential spouse (for young fillies) in its two schools, Hendricks’s school for scoundrels and Ladies school of nuptial conquest.