To promote its new collection launched in collaboration with artist Yayoi Kusama, Louis Vuitton has teamed up with luxury shopping center Selfridges on London’s Oxford Street, which for the first time ever devoted all of its 24 windows to one brand.
Year: 2012
To educate students about Mars, NASA partners with musician will.i.am to present his new song ‘Reach for the Stars’. The new potential hit will be broadcast from the Mars surface via the Curiosity rover tomorrow, on August 28 at 1 p.m. at NASA’s Jet Propulsion Laboratory in Pasadena, Calif. The event will air on NASA TV at http://www.nasa.gov/ntv.
The article is written by Sherwood MacVeigh, Director, Senior Brand Strategist at Hyperquake, USA
Dating sites like Match.com and eHarmony use personality traits to identify potential matches between members that may turn into long-lasting romantic relationships. Similarly, consumer goods companies can use personality traits to identify potential matches between brands and targeted consumers that may turn into long-lasting purchasing relationships.