Most brands focus on authenticity when developing their image and positioning. Regardless of a product and country, consumers lean towards goods which are genuine and real, safe and pure.
Year: 2012
The article is written by Ted Mininni, President of Design Force, Inc., USA
There’s so much talk about sustainability when it comes to packaging. How can we minimize the amount of packaging we use? How can we make more of it recyclable? How can we source more materials from natural, renewable resources? How can we get away from petroleum-based packaging?
The article was first published on SCG London’s site on August 14th, 2012
I was in Moscow for a few days two weeks ago, and with Olympic fervour reaching unprecedented heights back here at home, I managed to spend two or three hours one night in a bar near my hotel, catching up on some of the action.