Right after announcing a new hub for male gamers, AXE has teamed up with Emmy Nominee Max Greenfield for a six-episode web series that is created on the basis of its ‘Susan Glenn’ campaign. Susan Glenn is a special girl in a guy’s life he was not brave enough to approach at school.
Year: 2012
Diesel has launched a new campaign dedicated to Autumn/Winter 2012 collections for men and women. The promotion dubbed ‘Screen Tests’ has rolled out on the official website of the brand and features visuals, which at first glance are usual images, but if you take a closer look, some parts of the some picture are subtly moving. The page with the promotion is designed in style of a theatre hall, with the red curtain and projectors.
Schwarzkopf has partnered with the MEC agency to develop a humorous campaign, which is poking fun at the old-school methods of advertising. The creative team created a promotion for the Taft FULL ON line, which includes two TVCs, parodying cheesy infomercials and featuring a weird hairpiece helmet Stylemet, as well as a microsite, where consumers can win the odd accessory.